Marketing and PR Internship

I started this exciting internship with Ambalu Jewelers in September, 2012. Ambalu Jewelers is the premium retailer and manufacturer of fine jewelry in Long Island. It is a family run business and the people who work there are so friendly and caring. I enjoyed my time there very much.

My main responsibility for this internship was to help them create and design weekly mass emails. All of the company’s email communications to customers were sent out using Constant Contact, a website for sending mass emails. Please stay tuned for some of the emails that I sent out during my internship.

My current focus was on the photo shoot production for Ambalu Jeweler’s new website. Due to budget constrains, the Ambalu family had decided to carry out the photo shooting of their products in-house. Since I was the most tech savvy person, so I took the  responsibility of mastering photo shooting using a professional DSLR camera and a jewelry light-box. Because no one had the knowledge and skills needed, so I had to learn it all by myself by searching it online.  I was glad that I was given this opportunity to learn something new. If not for this, I would never knew so much about cameras, light-box and jewelry photography. I learnt how to change the f-focus, shutter speed and brightness and contrast on a DSLR camera, what kind of light to use when shooting different jewelries, whether it is LED lights, florescent, or yellow lights, how to place the jewelry to get the best effect, and how to edit the picture using Photoshop so that it is most suited for website use.

From time to time, I would also help to manage their customer data base, conduct market research, and brainstorm for promotion ideas. Ambalu Jewelers also hosted a few events during my internship, where I also assisted to organize.

DMEF Collegiate ECHO Direct/Interactive Marketing Challenge

For one of my marketing project, we have to participate in the DMEF Marketing Challenge as a group project.

The Challenge is to create an integrated marketing campaign for Delia’s brand using all direct/interactive marketing channels available which includes print catalog, web site, retail stores, web based marketing channels, as well as social and mobile platforms, to expand brand presence and awareness among target customers with a particular focus on introducing the brand to 12-14 year olds.

We had to work on a budget of $500,000 and a tight timeline, and at the same time, we had to manage other classes and projects.

After a full semester’s hard work, I gained an extensive understanding for creating an integrated marketing campaign. Including  conducting marketing research, formulating the marketing strategy, developing the media plan, brainstorming  ideas for creative strategy, executing the creative strategy (designing posters and banner ad, and making the video commercial), allocating the budget for each media campaign metric, and calculating return on investment projections.

 

 

New Media

This Blog owes a big thank you to my New Media class professor, Dr. Martin, for this blog will not even exist if she didn’t teach me how to use WordPress.

I’m so glad I took this class, and I wished I had taken it earlier. The New Media course  integrated different social media networking tools including WordPress, Facebook, Twitter, and Pinterest, and various software, such as Photoshop and Dreamweaver, that were needed for developing an integrated Social Media Marketing Campaign.

Through this fun and creative class, we learned how to build a blog for our real/imaginary business (in my case, I used the company that I did an internship with, the Ambalu Jewelers, on Long Island), create a social media profile and build a website that integrated the different new media tools.

So without further ado, let me proudly introduce to you my works for this class:

The Ambalu Jewelers Website: http://home.adelphi.edu/~yi20744/

The Ambalu Jewelers Blog: http://ambalujewelers.wordpress.com/

(created for the sole purpose of learning, not for commercial use)